Existentional dimensions of social media

Questions ofplace and role of existential conditions in modern persons being are investigated in the article. Theauthor starts with the thesis about sociocultural conditionality of such existential institutions as the riteof initiations, wedding, pilgrimage. If to describe the model of these existential conditions it is possibleto present it as the conflict between desires of the person and social system (rules, rituals, conventions).And the person in such conflict was in minority (more precisely all alone), in obvious weakerposition, he was the outsider in this opposition. Besides, this fight was accompanied for its main participantcorporal and spiritual punishment. The modern social system liquidates all possible taboos, iterasers the class, gender and other borders, it despises rituals and conventions and it doesn't offer alternativeinstitutional existential forms to the person. Now the person is alone always and never, becausehe has less and less possibilities to feel such loneliness, which is connected with fear, despair, hopelessness.Further the author considers examples of existential conditions reflection in social media. Inthe society where mass tourism with thoughtless photographing near the sea or abstract sights cameinstead of pilgrimage, the newly married couples photo session came in place of wedding ceremonies,spontaneous parties and even virtual drunken came instead of feasts after posts, abstentions and nightservice. There is almost full replacement of corporal and mental experiences of existential conditionsby the virtual.

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