The visual phenomenon in political representation

A visual image of the political is put into effect in the area ofpolitical communication and in the context of political culture. The main representative here is a visualpolitical image that is expressed symbolically. In this regard, the article is focused on the concept of avisual image. The visual image essentially is a product of the imagination where his constructionalnature appears. And a political design is carried out by modelling when a political idea is symbolicallyrepresented in the visual row of the perceived reality. In other words, the program serves as a representationor a symbolic image of the political world. Further the idea of a visual image is treated in thework on the basis of the concepts "technical image", the apparatus and the program (V. Flusser). Thetechnical image is created by the political apparatus which program is realized by a leaderprogrammer.But the apparatus can only resign the reality, and the leader depends on this apparatus. Asa result, new technical visual political universes are created, such as a photographic political universe.As a technical TV world, it is "dotty" and combinatorial, and not a linear one. So, on the basis of visualphenomena the whole optical regimes are constructed, both Soviet and postmodern ones. The articlegives the example of the Stalin optical regime of "panopticon" where the Soviet "spectators" began tosee clearly the future that had already came. Also here it is indicated on Putin optical mode of thethird-party "viewers" passively perceiving the political world designed around the symbolic figure ofthe leader.

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