Outside image of University City: methodology and defining the targetaudience

Territorial image researches are a key mean of selecting thebest strategy for implementing political goals of regional development. So at the present time the issueof territorial image has become the subject matter for many political scientists. According to the specializedliterature there are two basic scientific approaches: phenomena and management approach.Phenomena approach describes and researches the mental characteristics of territory perception. Thisapproach can be used to analyze foreign students behavior. Besides, this method is important mean ofqualitative image research. Management approach is more effective in determining head directions ofCitys marketing policy. However, management approach in territorial image researches marks objectivelifes conditions on this territory. Questions in poll express specialties of this two approach andprovide quantity monitoring of foreign students opinions about Tomsks image. Questionnaire consistsfrom some independent blokes witch represents image of University City in different spheres. Thereare question about information, life condition, education, entertainment and etc. In summary conclusionsof this poll give to Tomsks image some good opportunities for develop international contacts ineducational service. For example, there are enough hight level of prestige education center, a goodplace to study Russian culture and language. Popular negative characteristics of image according torespondents are climate conditions, hard university study programs, cross culture communication, lackof information about Tomsk. This information about strengths and weaknesses elements of OutsideUniversity Citys image allow to plan effective promotion program by Citys government and publicrelation agencies.

Keywords

Authors

References