Functional pragmatics of public political communication as a prerequisite for loss of tolerance of civil society

This article analyzes the theoretical aspects of the functioning of public political communication. N. Luman's ideas of system theory are presented as the foundation to support the hypothesis that modern mass media of Russia form "crisis communication". It manifests itself in the system violation of interaction between actors in the communicative process. Dialectical relation between the media field and political field, determination of the media goals are proposed to consider according to Pierre Bourdieu's distinguishing of features of the personifying accentuation. The transformation of political communication appears in changing of the nature of the relation between government and society. Traditional media and forms of political control over them are losing their meaning.Media have to change: to change the format, principles and mechanisms of public policy. Under the influence of social economic reforms the market relationship between media and government forms and enhances. As a result, the media become dependent from social institutions and social groups that have financial and administrative resources with certain political interests, and thereby obtain the opportunity to use the information policy for their own goals.Crisis behavior is manifested in the systematic violation of interaction: the message does not reach the addressee or it does but produce very different or unexpected and unpredictable effect. The crisis is developing in terms of lack of information and lack of trust from the recipient. The consequence of the communication crisis is the destruction of the system of common democratic values and norms, intolerance of political parties and conformity of the masses. The absence of bilateral political communicational relations, namely lack of the reverse response of the society on the government, leads to social stress, development of social conflicts, a decline in the legitimacy of political institutions, the emergence of crisis situations. The transformation of political communication appears in change of the nature of the relations between the government and society and is due to mismatch of priorities, ideology and interests of different groups of influence on crucial social and political issues. Opacity of the system in the action of the national media, maneuvering between the interests of information consumers, state agencies and interest groups, helps to change the nature of the interaction of the main actors in the communicative process, of the sources of influence on the political aspect of broadcasting, and therefore on the principles of formation and functioning of public political communication. Functional pragmatics of the media today is not conducive to the development of tolerance in the formation of civil society in Russia. All mentioned above is a measure of destructive dysfunctionality of dependent media, the loss of tolerance in the formation of the civil society. The essence of the crisis of the political field can be defined as the growing imbalance in the public space, which is reflected in the loss of their equilibrium between the government and civil society.

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