Cognitive management as a strategy of university knowledge management in communicative reality

There is a need to find a new model of university knowledge management in communicative reality of our time, where a new picture of the world can not be represented with the knowledge, detached from the knower and his subjective realities, raised in the article. Synergetic understanding of the man as a complex self-organizing system indicates that old methods of development, in which a person forced on the existing knowledge does not work well in the new environment. The openness of such a complex self-organizing systems as a man reveals through interaction with the environment where the information exchange is a cognitive activity. There is a need to appeal not just to the experience of knowledge management that already exists in the business, but to the development of knowledge management model based on the communicative paradigm of modern philosophy in the system of university education. A shift from the individual method of accumulation and the development of new knowledge and collective poly-discursive model inherent in communicative social reality and defining knowledge as a result of intelligence exchange focuses primarily on cognitive practices. There is need for a new approach to knowledge management, which differs from the conveyor model of creation and dissemination of knowledge, which characterizes most modern universities, the approach that uses the principles of network logic. As such a model of university knowledge management the author considers cognitive management, seeing it not only as knowledge management, but also as philosophy of modern university education.

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