Cultural and Educational Radio Discourse: On Basic Features and Communicative-Pragmatic Specifics

The article aims to consider cultural and educational radio discourse as a specific phenomenon, to describe its basic features and communicative and pragmatic specifics. The sources of the empirical material were the cultural and educational programs of the Echo of Moscow radio station arranged in the genre of conversation: Book Casino, Culture Shock, Non-Past Time released in 20112019, and listeners' comments. The archive of the contexts includes 1,290 statements of the hosts and guests of the studio, 297 comments. The material was analyzed in three stages: 1) listening to the on-air recording: the communicative intentions of the program participants were determined, taking into account the intonation features of the interlocutors' speech; 2) describing the linguistic means of implementing communicative tactics, taking into account the contextual use; 3) analyzing listeners' comments on the basis of comprehending the communicative situation of the program the comment was on, the intentions expressed by the author, and the contextual use of linguistic units. The study employed a communicative-pragmatic approach, implemented by a number of methods. The method of discourse analysis was used to determine the structure of radio discourse, to identify cultural and educational radio discourse as its segment, to argue for the inclusion of listeners' comments in the studied discourse field. The method of intent analysis was used to identify communicative tactics. The linguistic representation of strategies and tactics was examined using linguistic analysis, including the contextual analysis of linguistic units. The basic features of cultural and educational radio discourse were described according to the following parameters: communicative goal, subject matter, distribution channel, type of authorship, forms of existence, functional-genre type, way of perception, participants. It has been substantiated that the communicative goal of education in the sphere of culture is specific; it shapes the studied variety of discourse. The hosts determine the organization of the discourse. Guests play the dominant role in providing the content of the program. Listeners participate in communication as equal participants. Based on the basic features, cultural and educational radio discourse is defined as a type of radio discourse, which is distinguished by the communicative goal of education in the field of culture, which determines the topics of the programs, the choice of communication strategies and tactics, the nature of the speech behavior of the participants in communication. The communicative and pragmatic specifics of cultural and educational radio discourse have been analyzed through the study of the strategies of: (1) presentation of the guest of the program, (2) discussion of the cultural event, (3) evaluation of the presenters of the program in listeners' (addressees') comments. It has been revealed that the statements of program participants and listeners are replete with linguistic units with pragmatic potential that develops the cognitive sphere of the addressee.

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