Mathematical model of advertising campain taking into account the effect of «boring» of advertisement
Mathematical model of the influence of advertising campaign on thefirms profit is considered taking into account the effect of «boring» of advertisement. Two cases are considered - when the price ofgood is fixed and when the advertisement leads to displace of price-demand curve.
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Authors
| Name | Organization | |
| Astafyeva Ye.V. | Open Joint Stock Company "Asfarma" | asfarm@kemtel.ru |
| Terpugov A.F. | Tomsk State University | terpugjv@fpmk.tsu.ru |
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