Standards of virtual communication in the discourse of russian-language chats

In every scope of activity and in every sphere of communication there aredemands, regulations, and recommendations (though sometimes not accurately formulated) which greatly contribute to the quality andsuccess of people interaction. Internet is not an exception. It is a vast informative and communicative space where the userscommunicate pursuing different objectives and applying different means. Principal standards of communication for the Internet userswere formulated simultaneously with the beginning of e-net existence. The rules of net etiquette are not always generally establishedand strictly recommended. They may vary with the purposes of communication. The place of communication also means much.However, the common formulae remain invariable for every participant of e-communication. They assert that the principle of parity isthe main ethic one in the virtual communication as well as in real life. As a consequence, unprintable language is banned, etiquetteformulae must be used, and speech strategies must be chosen according to the place of communication. Standards of communication inchats include, on the one hand, generally accepted standards of conduct actual for the communication in the real world. These areunprintable language and personal insult ban, observance of the rules of courtesy (the use of salutations and other etiquette formulae).On the other hand, the specific character of virtual communication consisting first of all in the absolute verbal form of expression istaken into account. That is why the rules of chat-communication contain paragraphs regulating this outer face of communication andaim at the users not creating visual difficulties in communication. One of the main factors influencing the observance of the mentionedregulations and recommendations is availability of moderation in a chat. Moderation is put into effect by moderators who are the usersauthorized with wider rights and duties as compared with other chat-participants. Thus, different chats are characterized by differentdegree of normative. It is determined by availability of moderation and existing rules of communication in chats, including cleardesignated bans as well as common recommendations. Depending on the degree of normative in chats conflict situations, the use ofunprintable language, insult of chat participants, flood and blinding of screen are possible. These take place in badly moderated chatswithout registration where any user may become its participant or in special channels where there are principally no rules at all. In chatswhere the participants are relatively constant, the moderator is always present, and after violation penalties are immediately applied,these occur more rarely.

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