Methodological principles of managing the implementation of a company's growth strategy

This paper appears particularly relevant in the context of the transition of the Russian economy to the economic growth model. Its relevance is justified by the fact that it investigates ways of improving the effectiveness of economic entities through extensive use of a new economic mechanism for successful implementation of the growth strategy. This paper contains corresponding methodological principles of managing the implementation of a company's growth strategy. The studies conducted by Russian and foreign scientists show that the existing background theoretical provisions are either applicable primarily to the elaboration of a company's strategy or are of general nature, that is to say, cover strategic management in general. At the same time, some issues still have not been properly studied. These include the influence of a chosen strategy on the specifics and priorities of managing the implementation of a company's development strategy, the correlation of organizations' growth objectives with other strategic objectives have not been reflected in an appreciable way and are not summarized in the scientific literature. The proposed principles are based on the scientific provisions of the author's concept of scientific integrated system management, which are presented in detail in the author's paper "The modern concept of the implementation of a transport organization's growth strategy". These principles are divided into two groups. The first group comprises the classical principles of strategic management, modified for the implementation of the growth strategy of an organization, the second one is composed of specific principles elaborated in accordance with the author's concept of integrated system management of the organization's growth strategy implementation. The classical principles are comprehensiveness, integration, systematicity, consistency, responsiveness, centeredness, hierarchy, delegation, measurability, relevance, flexibility, specialization. The group of specific principles comprises the principle of restraining the economic growth by the criterion of increasing value of a company; the principle of differentiation of economic growth models depending on the priorities and the range of management factors; the principle of paramount importance of the formation and use of investment potential for the purpose of implementing a company's growth strategy; the principle of decomposition of the main objective in the framework of the growth strategy; the principle of harmonization; the principle of developing strategic value-based thinking, the principle of monitoring the implementation of the, the principle of proactivity. The outlined set of principles pre-determines the methodology of justifying managerial decisions and ensures scientific basis for the formation of an economic mechanism of the implementation of the growth strategy and the synthesis of its constituent management tools in the management system of an organization. Introduction of these principles to Russian companies will provide effective economic growth at the micro, meso- and macroeconomic levels and high performance at achieving strategic objectives within an innovative scenario of the long-term socio-economic development of Russia.

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