The control system for investment potential as a factor for effective implementation of the economic development strategy of the high technology enterprise

Employing a variety of resources and transforming them into the corresponding assets must form a high-tech enterprise investment potential that can ensure the sustainable competitive position of the company. The solution to this problem requires a control system that involves the best possible implementation of enterprise competitive strategy. The article discusses the following components of the concept of high-tech enterprises economic development: economic growth and stability. In particular, it has been found that growth of high-tech companies is achieved by solving the problems in the long-term strategic perspective, and stability, as a continuous function of time, should be maintained throughout the whole life cycle of the enterprise. Besides, the article deals with the components of stability, which include financial, economic, organizational, technology, trade, innovation, and social stability. Based on the concept of economic development of high-tech enterprises, one or several investment strategies are developed and implemented. These ensure dynamic growth of the economic potential and fundamental value of the company. Development of an investment strategy involves balancing company resources against their potential uses. With this in mind, the authors analyze investment strategies of high-tech enterprises based on innovative developments. The control system for investment potential, based on a set of models of investment, is complex and multiple-loop. This is predetermined by the fact that the system has several objects, which are controlled simultaneously. The article describes the basic control loops of investment potential in hightech enterprises. When designing a control system for investment potential it is necessary to ensure its stability. The estimated margin of safety should enable the system to resist the disturbing exposure to the environment and to perform its functions under this influence. Excessive level of redundant resources integrated in the control system can reduce effectiveness of the enterprise. This redundancy can be resolved in different ways. One is to increase the outcome of product innovations, the other is to diversify the company's activity by establishing subsidiaries that will develop and implement various innovative ideas in the form of particular projects. The stability of the control system for investment potential can be achieved through introduction of new feedback loops, increasing the proficiency level of staff, generating new key competencies.

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