Reorganization of labor incentives in the company and the role of the factor "market dynamism"

This paper article is devoted to the assessment of some factors that influence the reorganization of incentives in the company. The author makes a hypothesis about the key role of the factor "market dynamism". The author notes that the high dynamism of the market requires a change in the company's strategy and principles of operative management, which must inevitably lead to revision of the work of the incentive systems. How critically do the trends relate to the acceleration of changes typical of companies operating in the regional market? The answer to this question lies in the assessment of the demand for restructuring the incentive systems used by companies that operate in the local markets. For this purpose, a study of companies' dynamics was conducted with regard to several business segments of the Tomsk region. Is it possible for this purpose to use the official statistics? The analysis shows that this approach is associated with some difficulties: 1. Publication of statistics does not occur on a regular basis. 2. The available data are represented as a whole, without being divided into separate business segments. 3. The published data on new companies apply only to the fact of their registration, but it is not possible to determine whether a company actually produces products or services or not. However, official figures enable us to provide an upper bound for the market dynamism. The lower estimates can be obtained by analyzing the flow of advertisement information. Its termination, to a certain extent, indicates that a company, although legally possible, has not ceased to exist, but has ceased to be an active player in the market. In contrast, the emergence of a new advertiser suggests that in this market there is a new economic entity. This makes it possible to propose a certain indicator of the dynamism of the sector, which is an ability to assess the acceleration or deceleration of the change rate in the sector. The use of the term "indicator" is intended to emphasize that this estimate is inaccurate and indirect and is also very essential. The study analyzes advertisements that featured a number of years in the leading regional newspaper, which specializes in advertising and known as "Reklamnyy Daydzhest". The analysis involves several business sectors related to the mass market. Based on the data collected with statistical methods a trend equation is created. It shows that the outflow of manufacturers of goods or services exceeds the inflow in the markets under study. The scatter in terms of the dynamics of market segments causes differences in the rate of promotion in companies at various stages of the life cycle and, thus, need for restructuring different systems of labor incentives.

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