Reproduction of ethnocultural values in the conditions of total commercialization humanitarian and world outlook sphere in the Indonesia economy

Nowadays many national economies are exposed to influence of total commercialization in all fields of activity. Humanitarian and world outlook sphere is not an exclusion. Ethnocultural values attract special attention, because they are one of successful economic development factors both in single regions, as well as whole countries. Reproduction of ethnocultural values in the conditions of globalization and commercialization is possible through activation of creative industries, which include all cultural kinds of activity capable to bring in the income. Cultural industries are included in creative industries. The creative industries are an activity, where the individual creative undertaking, skill or talent bears the potential of creation value added and workplaces by production and operation of intellectual property. This question is especially actual for developing countries with rich cultural heritage and a large quantity of labor resourses. Sustainable reproduction of cultural values within the creative industries is considered on a successful example of economy of Indonesia, in particular, of the region Saung Angklung Udj. Statistical data confirm close interrelation of reproduction ethnocultural values and the general economic development of the territory. Thanks to creation of the creative industry in the region unemployment decreased and growth rate of a gross regional product increased. The culture is broader concept and includes cultural values, cultural heritage and social standards and rules. Culture is a complex of special spiritual, material, intellectual and emotional properties, which characterize society or social group; includes not only art and literature, but also a way of life, fundamental human rights, system of values, traditions and beliefs. Cultural values are the information potential imprinted in the phenomena, events, material objects and necessary for humanity for the development, also kept for transfer to future generations. Sustainable reproduction of cultural values promotes social development and increases a variety, also brings to receive economic benefits. Successful preservation of culture is possible only at active assistance of society and the authority, which are also interested in reproduction of ethnocultural values and in economic development. Cooperation with educational institutions and high-quality long-term strategy is also necessary. Development of the creative industries is one of the most effective ways reproduction of ethnocultural values in the conditions of total commercialization of the humanitarian and world outlook sphere.

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