Application of ratings in the advertising industry

The main purpose of this article is to consider the possibility of assessing the competitiveness of firms using ratings. Ratings have been used for a long time and successfully to assess a variety of phenomena, objects and processes. Ratings are also used in assessing the competitiveness of Armenia. The author sets the following tasks: to justify the need to use ratings to assess the competitiveness of firms; to consider the main types of ratings used to assess the RA; to offer a simple and understandable method of calculating the competitiveness of RA (based on the desirability function). Hypothesis-the author suggests that the use of the desirability function in assessing the competitiveness of the RA will provide a simple and effective method that can be used in practice in calculating the rating of the RA. Research tools: questionnaires, statistical methods of information processing, optimization using the Harrington desirability function. Conclusions about the work done: all the planned tasks were successfully solved, the hypothesis was successfully confirmed. A method was proposed that, through the calculation of the integral rating, can facilitate the choice of RA for customers.

Keywords

Authors

References