The Impact of Resistance to Digitalization on the Diffusion of Digital Platform Solutions | Vestnik Tomskogo gosudarstvennogo universiteta. Ekonomika – Tomsk State University Journal of Economics. 2019. № 48. DOI: 10.17223/19988648/48/6

The Impact of Resistance to Digitalization on the Diffusion of Digital Platform Solutions

The key concepts of foreign authors regarding the diffusion of innovations and consumer resistance to innovations are reviewed. In the perspective of E. Rogers's model, key inhibitor and driver factors affecting the speed of the innovation process are identified, and typological segmentation of digital innovation adapters is adapted for the case of digital innovative solutions. Functional and psychological barriers (risks) of introducing innovations are classified in the perspective of S. Ram and J. Sheth's approach. Strategies for removing consumer barriers are described and adapted to the case of digital innovations. A cyclic model for describing the resistance processes of digitalization and diffusion of digital platform solutions is proposed, with emphasis on the proactive role of digital companies (digital platforms) in the diffused penetration of innovations and on the iterative nature of the process.

Download file

Counter downloads: 144

Keywords

цифровые инновации, сопротивление цифровизации, диффузия инноваций, драйверы инноваций, барьеры инноваций, адаптеры инноваций, digital innovation, resistance to digitalization, diffusion of innovation, innovation drivers, innovation barriers, innovation adapters

Authors

Name	Organization	E-mail
Glukhov Andrey P.	Tomsk State University	GlukhovAP@tspu.edu.ru

Всего: 1

References

Garcia R., Calantone R. A critical look at technological innovation typology and innovativeness terminology: A literature review // Journal of Product Innovation Management. 2002. № 169 (7). P. 110-132.

Гуриева Л.К. Теория диффузии нововведений // Инновационная экономика. 2005. № 4 (81). C. 22-26.

Freeman C., Clark J., Soete L. Unemployment and Technical Innovation: A Study of Law. L., 1982.

Stuart W.D. Influence of sources of communication, user characteristics and innovation characteristics on adoption of a communication technology (Doctoral dissertation, The University of Kansas, 2000). ProQuest DigitalDissertations. (UMI No. AAT 9998115).

Dooley K.E. Towards a holistic model for the diffusion of educational technologies: An integrative review of educational innovation studies // Educational Technology & Society. 1999. № 2 (4). P. 35-45.

Rogers E.M. Diffusion of innovations. 5th ed. N.Y. : Free Press, 2003.

Assink M. Inhibitors of disruptive innovation capability: A conceptual model // European Journal of Innovation Management. 2006. № 9 (3). P. 215-233.

Heiskanen E., Hyvonen K., Niva M., Pantzar M., Timonen P., Varjonen J. User involvement in radical innovation: Are consumers conservative? // European Journal of Innovation Management. 2007. № 10 (2). P. 489-509.

Granovetter M.S. The Strength of Weak Ties // The American Journal of Sociology. 1973. Vol. 78, № 6. P. 1360-1380.

Koenig-Lewis N., Palmer A., Moll A. Predicting young consumers' take up of mobile banking services // International Journal of Bank Marketing. 2010. Vol. 28, № 5. P. 410-432.

Lu J., Yu C.S., Liu C., Yao J.E. Technology acceptance model for wireless internet // Internet Research: Electronics Networking Applications and Policy. 2003. Vol. 13, № 3. P. 206-222.

Papies D., Clement M. Adoption of new movie distribution services on the Internet // Journal of Media Economics. 2008. Vol. 21, № 3. P. 131-157.

Lin H. An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust // International Journal of Information Management. 2011. Vol. 31, № 3. P. 252-260.

Gue J-C., Lee S-C., Suh Y-H. Determinants of behavioral intention to mobile banking // Expert Systems with Applications. 2009. Vol. 36, № 9. P. 605-616.

Luarn, P. and H-H. Lin. Toward an understanding of the behavioral intention to use mobile banking // Computers in Human Behavior. 2005. Vol. 21, № 6. P. 873-891.

Gewald H., Wullenweber K., Weitzel T. The diffusion of internet banking among Singapore consumers // Journal of Electronic Commerce Research. 2006. Vol. 7, № 2. P. 78-96.

Kuisma T., Laukkanen T., Hiltunen M. Mapping the reasons for resistance to internet banking: a means-end approach // International Journal of Information Management. 2007. Vol. 27, № 2. P. 75-85.

Braak J. V. Individual characteristics influencing teachers' class use of computers // Journal of Educational Computing Research. 2001. № 25 (2). P. 141-157.

Roussos S.T., Fawcett S.B. A Review Of Collaborative Partnerships As A Strategy For Improving Community Health // Annual Review of Public Health. 2000. № 21. P. 369-402.

Medlin B.D. The factors that may influence a faculty member's decision to adopt electronic technologies in instruction (Doctoral dissertation, Virginia Polytechnic Institute and State University, 2001). ProQuest DigitalDissertations. (UMI No. AAT 3095210).

Abrahamson E. Managerial fads and fashions: the diffusion and rejection of innovations // Academy of Management Review. 1991. № 16 (3). P. 586-612.

Ram S., Jagdish N. Sheth. Consumer Resistance to Innovations: The Marketing Problem and Its Solutions // Journal of Consumer Marketing. February 1989. Vol. 6, № 2. P. 5-13.

Viorel Cornescua, Cecilia-Roxana Adam. The Consumer Resistance Behavior towards Innovation // Procedia Economics and Finance. 2013. № 6. P. 457-465.

Mirella Kleijnen, Nick Lee, Martin Wetzels. An exploration of consumer resistance to innovation and its antecedents // Journal of Economic Psychology. 2009. № 30. P. 344-357.