How Does Blockchain Technology Affect Business Models?
The article proposes an analytical basis for assessing the impact of blockchain technology on changing business models. The interpretation of B. Wirtz's integrated business model is given through the lens of the wide diffusion of blockchain technology in the world economy. The article is based on the analysis of empirical research of modern blockchain platforms in a number of sectors of the economy. This allowed to summarize and rethink approaches to the abandonment of existing business models, their revision, expansion and creation of new ones.
Keywords
блокчейн,
бизнес-модель,
цепочка ценности,
блокчейн-платформа,
blockchain,
business model,
value chain,
blockchain platformAuthors
Elmurzaeva Raisa A. | Tomsk State University | raissa@yandex.ru |
Всего: 1
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