Business Engineering in Canada as a Tool for Adaptation to the New Reality Under the Conditions of Covid-19 | Vestnik Tomskogo gosudarstvennogo universiteta. Ekonomika – Tomsk State University Journal of Economics. 2021. № 54. DOI: 10.17223/19988648/54/11

Business Engineering in Canada as a Tool for Adaptation to the New Reality Under the Conditions of Covid-19

The aim of the work is to analyze the current mechanisms of adaptation of innovative processes in Canadian corporations in the context of COVID-19 by demonstrating technologies and approaches that can be applied to solve modern problems. The authors analyzed the statistical material, evaluated the changes in modern information technologies used to attract potential consumers. Methods of observation, analysis, generalization and interpretation of the results were used in the study. The analysis has shown that the Internet remains the most dynamically growing segment of the market for promoting products and services. It has been revealed that innovations can become the link in the company that will help it survive the crisis and open up opportunities for stating, analyzing and testing new processes. The results of the study strongly prove that the use of new technologies and openness to innovation can be a decisive factor for outperforming competitors in the future.

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Keywords

coronavirus pandemic, entrepreneurship, adaptation, innovation processes, COVID-19, openness to innovation

Authors

Name	Organization	E-mail
Tretyakova Galina V.	Financial University under the Government of the Russian Federation	gvtretyakova@fa.ru
Mustafina Darya V.	Financial University under the Government of the Russian Federation	mustafina.d.v@gmail.com

Всего: 2

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