Analyzing the competitiveness of Yandex.Travel and Tutu.ru in the Russian travel market
This research examines the competitive positioning of two dominant digital travel platforms in Russia-Yandex.Travel and Tutu.ru-through the lens of Porter's Single Diamond Model. As the Russian travel industry undergoes a transition driven by digital adoption, shift in consumer behavior, and evolving market structures, understanding the comparative advantages of these platforms becomes increasingly important. The study adopts a structured comparative analysis using quantifiable indicators across four dimensions: factor conditions, demand conditions, related and supporting industries, and firm strategy and rivalry. Empirical data were collected from publicly available company reports, user engagement metrics, and market research, and were normalized for cross-company evaluation. The final result shows that Tutu.ru has more advantages in user demand and market coverage, while Yandex.Travel has more advantages in innovation ability and technology investment. In other words, Tutu.ru can form unique industry barriers based on its existing scale and service capabilities. Yandex.Travel, on the other hand, has greater potential and resources, and has strong potential. At the academic level, this study demonstrates how the Porter's Single Diamond Model can be adapted to assess firm-level competitiveness in the digital ecosystem of the tourism industry, especially in the context of transition economies. At the same time, the study provides insights into management practices that require a balanced strategic investment in innovation and user retention in order to maintain competitive advantage. The authors declare no conflicts of interests.
Keywords
market analysis,
brand competitiveness,
Russian tourism industry,
Single Diamond Model,
digital tourismAuthors
| Benxin Liang | RUDN University (Peoples'Friendship University of Russia) | 1032234594@pfur.ru |
| Vilay Linda | RUDN University (Peoples'Friendship University of Russia) | Lindavilay13@gmail.com |
| Chau Nguyen Ngoc Minh | RUDN University (Peoples'Friendship University of Russia) | nnminhchau131020@gmail.com |
Всего: 3
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