Irrationality and consumer choice as an object of economics
We reveal and summarize sources of irrational behavior in humanitarian branch of science and practical level. The irrational behavior in economics is defined, we analyze different pros and contras of irrationality concept from the theoretical and practical views. We conclude that neoclassical envelopment excludes irrationality from economics. We insist on the necessity of evolutionary developed mechanisms of decision making as an subject of economic science.
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Keywords
иррациональность, рациональность, экономический выбор, потребительское поведение, irrationality, rationality, economic choice, consumer behaviorAuthors
| Name | Organization | |
| Ryzhkova Marina V. | National Research Tomsk State University; National Research Tomsk Polytechnic University | marybox@inbox.ru |
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