Prospects of using balanced scorecard in food industry companies of Tomsk region as the way to increase their competitiveness

The food industry is an important part of the economy in Tomsk region. Throughout several years it shows high rate of development. However, there is a number of problems that are threatening the well-being of industry: strong competition, high costs of utilities and transport, outdated equipment, marketing mistakes and others. Under these circumstances the necessity of developing main steps in order to prevent crisis in this industry is obvious. To solve the problem of administration, we suggest using both classic organizational, marketing and management methods and a modern method of the balanced scorecard, which is capable to neutralize the weaknesses in management and simplify companies modernization.

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