Mass Media Content and Professional Communities' Interaction Aspects (The Problem Statement)

The article is devoted to the problem of changes in the structure of the media environment and communication in professional communities in connection with the emergence of a new communicative space. The change in the media content and its significant expansion through the Internet have catalyzed the development of socially significant communications. This fundamental problem is associated with the study of forms of real existence and the development of discursive areas. As a rule, attempts to present models of certain discursive formations encounter two difficulties: (1) the differentiation of discourses and (2) the dynamics due to the nature of the discursive formation. Recent studies have revealed the forms of professional communities' sustainable speech practices. These may include forms of communication informal, new forms of inter-discursive interactions caused by challenges to professional communities from society, and the parameters of new communication areas (the Internet, including social network services). Professional communication goes in different directions: (1) targets community members to coordinate information flows within the framework of professional interaction; (2) targets society as a whole to take up a position in the social space. At present, there is an expansion of professional communication in the Internet: on the one hand, new forms of professional communication, called intermediary, are emerging. They exist on the border of the professional community and the rest of society, for example, presentation forms of the professional community in the media content, the most diverse resources related to the positioning of the community in society in a direct or indirect way. On the other hand, the field of public communication within the professional community is expanding. The number of informal professional interactions is increasing thanks to resources providing the opportunity for informal communication. The author takes the discursive approach as the basic methodology, which allows characterizing the objects under study in terms of their communicative positioning and purpose, structure, genre originality, linguistic specificity. In this case, the analysis procedure is a step-by-step analysis, which includes sociolinguistic methods (characterization of the communication environment, con-situation, and social roles of participants in a communicative act) and proper linguistic methods (textual, structural-semantic, stylistic analysis), analysis of the social context and the system of worldviews. Thus, the study of the forms and methods of entering professional communities into the media space can be implemented on the basis of a multicomponent model, including the description of the system of professional community's Internet communication discursive practices; a systematic description of the linguistic specifics of professional communication on the Internet; characterization of the genre composition and compilation of text typology; description of the value system and worldviews (corporate values, ideology); description of the dynamic processes occurring within the framework of a professional language in Internet communication.

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