Transformation of the interview genre in the modern media space: media chronotope and communication tactics

Humankind is increasingly using the Internet, which can be understood as the global information and communication configuration of networks that create a virtual area of high-grade social existence of users. This tendency characterizes the two recent decades of information technologies development, and statistical information indicates that the huge adaptive potential of the Internet is further shifting the limit of occupancy of this space. According to the We Are Social agency and the Hootsuite platform at the beginning of 2018, the number of Internet users in 2018 reached 4 billion people, and 3.19 billion people started using social networks. Social networks are not just a communicative platform, they are transformed into space-time self-identification matrices, they set samples of genres and communication tactics. One of the leaders in this area is YouTube. In 2017, the number of users of this partly social network and partly video hosting exceeded 1.5 billion people. It can be said that YouTube's algorithms and administration have a significant impact on communicative genres, the sense of self and behavioral patterns of billions of users who are at the age of maximum social activity. At the beginning of 2017, a show by Sports.ru employee Yury Dud began to appear on one of the YouTube channels on the Internet called "vDud". Very quickly, this show, which consists in conducting interviews with different media personalities, became popular: the number of subscribers as of October 2018 exceeded 4 million, each issue is gaining from 3 to 6 million views, and 12 million people watched an interview with a rapper called Face, and the issue with blogger and TV host A. Ivleeva was viewed 18 million times. In terms of popularity among teenage audiences, Dud is clearly ahead of traditional media. As a professional journalist, he found a way to make journalism interesting for young people. How did he manage to win an audience, and what innovations did the interview bring to the journalistic genre? Violation of the norms of traditional journalism is a key principle of Dud's activity; he categorically does not follow the rules of conducting interviews written in textbooks. His communication techniques are based on the violation of journalistic standards in the field of clothing, facial expressions, gestures, postures, ethics, etiquette and language. Despite the revealed violations of the norms of journalistic activity, Dud is a respected and popular journalist who, on the one hand, became one of the best interviewers in modern Russia, able to "uncover" a guest, make him/her speak on painful and delicate topics, and was able to attract a multimillion audience, producing not only entertainment content (in conversations he deals with such topics as the war in Chechnya, terrorist attacks, crime, drug addiction, political and economic problems). The main achievement of Dud is the creation of a communicative platform (a single chrono-tope), where two generations (television and network), which previously existed in various media worlds, finally met.

Keywords

Authors

References