Literary-Critical Discourse: Mastering the Media Version of the Language

The article examines the transformations of literary-critical discourse in the conditions of the rapid development of new media and channels of communication, when literary bloggers and reading enthusiasts sidelined professional critics. The emergence of new online formats and online platforms of literary criticism leads to the blurring of the differential features of literary-critical genres and changes the institutional status of criticism. These processes are considered in the aspects of communicative attitudes and interpretive strategies of modern literary criticism. The author shows that literary-critical discourse is actively mastering the mass media version of the literary language. At the level of speech organization, network criticism is characterized by a reduction in the volume of the critical utterance. Conciseness is compensated by the continuity of communication - the seriality of posts implementing various author's intentions (information, entertainment, impact). The narrative structure of the utterance is complicated by including the voices of the writer, the publisher, and other bloggers in it. Communication has a hybrid oral-written character, and the canonical requirement for a literary critic to have a perfect command of the language is inferior to the request to speak about literature in a language understandable to the reader of this platform. The method of literary-critical cognition is also radically changing: the pragmatic component - the Self-centered and reader-oriented interpretation (terms by Yu. Govorukhina) - of the work dominates in the author's speech strategy. At the same time, a variety of specialized Internet sites and a lot of speakers interested in expressing their opinions about literature indicate a revival of interest in literature after the loss of the literary-centric culture by the end of the 20th century. This becomes possible due to the mediatization of culture, which acquaints the mass reader with literary-critical discourse. The axiological guidelines characteristic of the national culture are preserved, at least for a part of the community.

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