Features of the popularization of space topics in modern Russian media

In the media space, the frequency of references to space increases every year, and the audience's interest in space topics is actively manifested. The trend towards an enormous increase in the amount of data available to the audience leads to the fact that journalists have an objective need to provide information in new and interesting ways that help to present complex information in simpler terms. An analysis of modern formats for informing the audience about space topics allows us to study visualization methods in the media, draw conclusions about the transformation of approaches to interpreting the received data, about the need to use new methods of presenting information to the consumer. The study sample included the Russian news portals RIA Novosti, the publication Rules of Life (Esquire), the Russian Space magazine, and the official website of the Russian state corporation Roscosmos. The research methodology is based on the methods of analysis (content analysis, structural and functional analysis), comparison and generalization of the obtained data. As the analysis of resources showed, space topics are covered using various platforms: a news portal, an audio podcast, a longread, a TV channel, an interactive map. Visualization of content about space is the most effective way of interacting with the modern consumer of a media product, which is why Roscosmos is increasingly illustrating various data on its website. The site of the domestic state corporation is intuitive and easy to use, all information is structured. Roscosmos is not trying to make science accessible to everyone - there are elements of accountability in space information that can sometimes be difficult to understand for the mass audience. The authors conclude that, at the present stage of the development of the media, there is a deformation of classical ideas about the presentation and visualization of content. The approaches to interpreting the data obtained are changing, new methods of presenting information to the consumer are being used. When talking about the specifics of the presentation of data related to space topics, we can see a greater emphasis on the informational component rather than on the emotional one. Modern journalists specializing in space topics need to report news from the scientific field in an interesting and accessible way for the mass audience. This requires the right web tools, literate text suitable for multimedia content, and research skills needed to find and interpret scientific materials.

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