The Vodoley publishing house as an original publishing project

The article analyzes the possibility of integration of the project category in the field of book publishing, which involves the study of the relevant theoretical framework and experience of Tomsk book publishing, as well as the development of the concept of an original publishing project. The relevance and novelty of the work consists in referring to the activities of the Tomsk publisher E.A. Kolchuzhkin in the context of the project category. At the end of the 20th century, in spite of the intricate economic and political processes, the book continues to be an integral part of people's lives. Fiction was the priority. Books about the Great Patriotic War and the so-called entertaining literature were second and third popular. Edition on socio-political topics, historical and memoir works, special literature and books on philosophy were also in demand. It was at this time that the original project of Kolchuzhkin, similar to the central Russia projects of the publishing houses "Vagrius", "Zakharov" or "Slovo", appears. Vodoley was an example of an original multi-project in a regional environment; its subprojects were united by a single concept, themes, mission and time. In this sense Kolchuzhkin's project is a concept that brings together all the works he published. Mission, aim, cultural experience - all these contributed to its implementation. During the country's critical years Vodoley was practically the first private non-state publishing house in a Siberian city. The article discusses the repertoire policy, book distribution channels and ways to promote the publishing house in Moscow (the promotion was successfully completed in 2002). When Vodoley moved to Moscow, it was headed by the Russian science fiction writer, literary critic, poet and translator E.V. Vitkovskiy, who initiated many projects. In the capital, Vodoley retained its former publishing activity; new publishing projects were also initiated. For instance, it began publishing contemporary Russian poetry focused on the classical tradition. Thus, the Vodoley publishing house was the cultural experience in Tomsk that today's publishers must account for, if they do not want to be simple printing houses that serve individuals, but publishing houses in their classical meaning. Today, Vodoley is a formed brand which readers associate with intellectual literature.

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